As BMW's chief in N.A., Purves got biggest thrill out of Mini

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TopForumStaff Offline Staff Posts: 61,329 Join Date: Feb 2008	As BMW's chief in N.A., Purves got biggest thrill out of Mini - 07-14-2008, 12:15 AM [img][/img] Many doubted BMW could successfully launch a very small premium car in the United States, recalls Tom Purves, former president of BMW of North America LLC. But the Mini sold nearly double the 20,000 units BMW wanted in 2003, its first full year of U. More...

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